Epic Grammar Fail

Okay so, first off, I just want to deliver a grim but much-needed affirmation of the fact that people's grammar skills have all but gone extinct. I always thought my impatience for poor grammar was only shared by those of the English (my fancy way of saying English majors). However, I was recently helping a friend (who is a graphic designer) with her online dating profile and I learned that she too has noticed this trend and it bothers her to the extent that she said, "I'm ashamed to admit with what I would do for a guy with good grammar." It got me thinking about my own feelings about grammar and how important grammar really is to writing/talking. I mean we are taught reflective practice by all of our professors, and yet at the same time we are vested with a certain level of academic elitism (by some professors in the English department like She-Who-Must-Not-Be Named -- English majors, you know who). So I'm left wondering if I should care so much for grammar or are my priorities somehow misplaced? If the thoughts are there and I understand them, does the way in which the words are arranged really matter?